MAXIMISE THE VALUE OF EACH BUSINESS STRATEGY
A well-formulated business strategy, strong product or ground-breaking innovation can put an organisation on the map. But only a sustainable implementation of this strategy can guarantee long-term success.
And there lies the rub. The shift from strategy development to its effective implementation is one of the biggest challenges for management and board members. Unfortunately, there are few who succeed.
Today, SMEs devote considerable amounts of money to developing new strategies to stay ahead of the competition. But considerably less is spent to then roll out these strategies effectively. A missed chance.
Organisations can achieve a successful roll-out – from strategy to effective result – by investing in a structured multi-phase implementation process. Something that Maarschalk can support and coach for any organisation, so that with time they will have the know-how in-house to independently achieve the desired result.
IMPLEMENTATION = A PROCESS
The successful roll-out of a strategy is not the result of a solitary action by one employee, but the consequence of a series of coordinated decisions at the right time and with consideration of the impact on the entire organisation. A complex fact that takes the whole team on a rollercoaster ride.
Implementation can certainly start at the top of the organisation, but to be successful, it must ultimately trickle down to the entire team. Traditional approaches are mainly one-way traffic, from management to the lower levels of the organisation. This mostly doesn’t lead to the required agreement, mindset and resources necessary to achieve an effective implementation and the associated business results. Commitment is the key word here.
Without significant commitment of the organisation, a strategy that once sounded like music to the ears can splinter off in 100 different directions. Unfortunately, this is where it often goes wrong.
THE BASIS FOR SUCCESSFUL IMPLEMENTATION
3 crucial components that must be addressed at all levels of an organisation:
- Strategic aligning: employees must understand the strategic direction and priorities of their company. A good understanding of what the strategy covers, why it’s so important and how it’s going to be implemented is the essential information here.
- Mindset: a successful implementation requires cooperation and commitment. To effectively accelerate implementation, people must be committed and passionate about the strategy and the direction they’ll be following.
- Assets: businesses that excel in implementation strongly invest in the internal development of required skills and resources. From business insight and leadership to project management. These are skills that are more than essential to achieve a successful roll-out.